Not BMW, but Mercedes Benz, which is the best-selling luxury car brand in the world
Owners and loyal customers of Mercedes Benz cars should be proud. This is because Mercedes Benz managed to retain its crown as the world’s best-selling luxury car brand in 2019. The German car manufacturer managed to get rid of its toughest competitors such as BMW and Audi for the fourth time in a row. Mercedes Benz managed to occupy the top position after successfully selling 2.34 million vehicles throughout 2019 worldwide. This figure has increased by approximately 1.3 percent over the previous year.
While its toughest competitor, BMW was only able to sell 2.17 million vehicles in the same period. When compared with the sales figures of the previous year, BMW can be said to be more fortunate than Mercedes Benz because the increase rate is slightly higher, namely 2 percent.
Meanwhile, Audi had to settle for being under BMW with total sales during 2019 of 1.85 million cars. Even so, as a percentage increase, Audi is still higher than Mercedes Benz, which is around 1.8 percent. Interestingly, the three luxury car brands experienced an increase in sales compared to the previous year. This positive achievement seems to be proof that the demand for high-priced vehicles remains strong. Even though 2019 was a very tough year for the automotive industry due to slowing economic growth in several countries. Thus as reported by Autonews.
Record Sales Records
Based on the sales data collected, Mercedes Benz claims to have recorded new sales records in three countries, namely China, Germany and the United States. The trigger is the large number of consumers who buy sports utility vehicles (SUVs) and high-end sedans. Mercedes Benz said the demand for cars in China increased by 6.2 percent, with many customers ordering the luxury limousine, the Maybach Mercedes S-class. Mercedes Benz records 700 cars sold each month.
Meanwhile, BMW intends to increase car sales in China this year in line with solid sales growth there. In Europe, it is estimated that sales of BMW cars will not be much different from the achievements obtained in 2019. This is because the economy in Europe is experiencing a slowdown.
BMW targets to double sales of high-class cars by 2020. To achieve this target, BMW will focus on marketing high-class luxury vehicles and large-sized SUVs. Meanwhile Hildegard Wortmann, Audi’s head of sales, said that the new car lineup should help maintain positive sales figures and win the crown of the world’s best-selling luxury car brands while beating Mercedes Benz and BMW.